Finding new ways to connect with collectors while making more room for creativity.
After more than 25 years as a professional artist, I've learned that running a creative business involves much more than creating artwork.
There are exhibitions, art fairs, galleries, commissions, custom framing projects, marketing, deliveries, and countless behind-the-scenes responsibilities. I love what I do, but sometimes the business of being an artist can take time away from the very thing that started it all — painting.
Lately, I've been thinking about how I want my business to evolve.
A Different Approach to the Holiday Season
For years, holiday markets and art fairs have been part of my business. They've provided wonderful opportunities to meet customers, introduce my artwork, and connect with the community.
But they also require an enormous amount of preparation. Packing artwork, transporting displays, setting up, spending the day at an event, and then doing everything in reverse can be exhausting.
This year, I've decided to take a different approach.
Rather than participating in holiday markets, I'm focusing on connecting with collectors through my website, sharing new and existing artwork, and supporting the wonderful galleries that represent my work.
I'm also planning a special holiday series called The Art of Giving, featuring original paintings, prints, and smaller gifts throughout the season.
It's a way to share meaningful artwork while making shopping convenient for those who prefer to browse from home. And for those who love experiencing art in person, I'll continue encouraging visits to the galleries that carry my work.
Making Room for What's Next
One of the most exciting parts of this transition is having more time to pursue projects I've wanted to complete.
I've been developing online painting classes that will allow me to share my techniques and creative process with students beyond my local community.
I'm also working toward completing a children's book, another creative project that has been waiting for my attention.
Both are opportunities to share my love of art in different ways.
And, of course, I'll continue painting the landscapes that inspire me — the shores of Lake Michigan, quiet beaches, familiar lighthouses, and places that invite us to slow down.
Sometimes Growth Means Doing Less
As business owners, we're often encouraged to do more. More events, more products, more marketing, more opportunities.
But I'm beginning to believe that growth can also come from being more intentional about where we spend our time.
For me, that means nurturing relationships with existing collectors, strengthening gallery partnerships, creating new artwork, and exploring ways to share my knowledge through teaching.
My goal isn't to work less at something I love. It's to spend more time doing the work that matters most.
And perhaps that's the most fitting direction for an artist whose work has always been about finding beauty in the quieter moments.
I'd love to hear from other artists and small business owners: Have you ever stepped away from something that was working simply because you wanted to make room for something better?
Explore the Art of Slowing Down
Whether you're looking for an original painting to bring a sense of peace into your home or a meaningful gift for someone special, I invite you to explore my available artwork.
Browse my latest paintings and collections at Dreese Fine Art.
And stay tuned for The Art of Giving, my upcoming holiday series featuring original paintings, prints, and thoughtful gifts inspired by the beauty of the Great Lakes.
— Christi Dreese
Contemporary Impressionist Landscape Artist
Dreese Fine Art & Framing
www.dreesefineart.com